How about we start with the SEO best practices that you should utilize before doing anything else.
Note that these things are probably not going to have a direct effect on rankings. They're only the nuts and bolts that each website owner should have taken care of.
1) Install Yoast SEO or a Similar SEO Plugin
Yoast SEO is a free SEO module for WordPress and a couple of different CMS.
Functionality-wise, it completes a ton—create Sitemaps, optimize metadata, apply ''noindex'' attributes to specific areas of your site, and significantly more.
At the end of the day, it makes the daunting technical stuff less daunting.
In case you're not utilizing WordPress or any of different CMS' supported by Yoast, at that point head over to Google and search for the ''best SEO module for [your CMS].
2) Create A Sitemap
Sitemaps advise web search tools where to locate the significant content on your website (which they would then be able to crawl and index).
You can typically discover yours at yourdomain.com/sitemap.xml.
3) Create And Add A robots.txt File to Your Website
How would you make one? In case you're a WordPress user, use Yoast. Otherwise, there are numerous sitemap generators around—Google it!
Robots.txt is a plain text file that educates search engines where they can and can't go on your website.
You can see that this specific robots.txt files incorporate a link to the sitemap (which tells search engines where to find it) followed by certain directives instructing search engines not to crawl or index any website pages with ''/billing/'' in the URL.
WordPress users can utilize Yoast to make and optimize their robots.txt file. This robots.txt generator functions well for non-Wordpress users.
4) Install Google Analytics
Google Analytics is a free tool from Google. It gives you a chance to see what number of people visit your website and how they connect with it.
To install it, sign up and paste the supplied tracking code into your website.
5) Setup Google Search Console
Google Search Console is a powerful, must-have tool for all webmasters.
It gives you a chance to track your performance in search and see the keywords for which you rank.
It will likewise keep you in the loop about on-site improvements you can make.
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