What defines a theme to be SEO friendly? |
Posted: August 18, 2017 |
Once you have a site ready, next big thing you need to do is to grab the attention of the users. If more users browse your website, revenue generation will also spike. Search Engine Optimization (SEO) will help you to achieve this. Without SEO, it will be difficult for search engines to rank the content regardless of how awesome it is. One of the best ways to enhance your search engine optimization is to utilize an SEO-friendly WordPress theme. So what makes the theme SEO-friendly? Let's find out the top 6 tricks: 1. Usability Most search engines and browsers consider whether your site is user-friendly or not. This is done by using well-designed algorithms that test the site. If your site ranks low on ease of use, odds are your website will not end up high on browser's indexed results. 2. Faster Loading Google utilizes site loading speed as one of the fundamental parameters in their ranking calculation since user experiences is what ultimately matters. Hence if your site doesn't load fast enough, it will be essentially marked down in ratings eventually hurting conversion rate. Make sure your theme use images and other media that can be loaded in 2 seconds or less. 3. Mobile Friendly Today's generation is smartphone driven. If you want clients to stick to your website when they are visiting your site, your webpages need to be mobile phone compatible. Thus, while selecting a WordPress theme, focus on the layout aspect. This is applicable for tablets, phones, and laptops of various screen sizes. 4. Develop as per industry standards Web browsers will offer credit to individuals who will invest the time to code their site legitimately. If browser identifies that your site is legitimately coded, it will get a higher score while the website is reviewed. To achieve this, you need to adhere well with the standard coding guidelines. Make sure you follow W3C coding recommendations. 5. Try using Child Theme As the name suggests, child theme mostly inherits styling and functionality of another theme called as a parent theme. It comes with a slew of benefits as you can save development time and reduce the cost involved. If parent theme is SEO-friendly then your child theme will also gain SEO benefits. 6. Integrate Social media platforms Ensure the theme has an alternative to link it to web-based social networking profiles since it is a critical channel for procuring web page activity. This is the best way of keeping yourself updated with all latest trends your customer is following around the globe. At the point when SEO is done accurately and incorporated with the website design process, SEO services will increase the value of the site experience by making the site SEO-friendly, a superior client experience and helping organizations accomplish their web based marketing objectives. Hopefully, after reading this you have a clear picture of why your website needs to be SEO-friendly.
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