Social Media in B2B Marketing |
Posted: June 21, 2018 |
Not so long ago, people thought social media marketing was only suitable for B2C companies due to its informal nature but that has changed. B2B social media marketing is now an essential component of a company's marketing strategy. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. With so many people connected through social media, it's no surprise that it continues to be the most effective channel for B2B companies to reach their audience. After all, we are all social beings and have always used our social connections in our decision-making process. Social media is the online equivalent of such conversations and consults - on a far larger, global scale. Most brands today are using social media marketing to support their digital marketing campaigns and drive more traffic to their website. By promoting their content and engaging with your target consumers on social media channels like Facebook, Instagram, LinkedIn, and Pinterest, businesses increase brand awareness, generate more leads, and improve customer engagement. LinkedIn and Twitter continue to be on the top of the B2B marketing mix, followed by Facebook and YouTube. The popularity of YouTube just goes to show the importance of video in advertising and marketing to reach your audience. How Social Media helps - It spreads the word faster: if you have a good fan base, a single tweet or facebook post will carry your message instantly to thousands of users around the world. - It boosts SEO: With internet users spending many hours on Social Media, you get more opportunities to improve your presence. The more users see you, the more likely to visit your website, remember your brand - and eventually lead to sales. - It facilitates engagement: Social Media offers a platform to know your customers, learn their interests and opinions, and quickly respond to their comments and queries. - It’s good for content promotion: B2B marketing calls for more content creation to help potential customers make an informed decision. Whether it be video, photos or writing, content helps educate your audience on your company; showcase your products or services in a broader context; and tell your brand’s story. Different social media channels help you share and promote this content effectively with your target audience. Interics Digital can strategise, design and execute the appropriate SMM strategy and digital marketing plan to build brand, and ensure continuous and positive online reputation management. Whether it is a well-branded, professional web design; a PPC campaign for stimulating interest and lead generation; SMM strategy on social platforms; content marketing or SEO, Interics Digital delivers the most effective plan and outcome. Contact: www.intericsdigital.com
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