By definition, eCommerce marketing is the process of driving sales by raising awareness about an online store’s brand and product offerings. It involves 2 aspects: driving website traffic and optimizing the user experience to convert more shoppers.
Any solid eCommerce marketing strategy starts with some basic channels. Success depends on how well we incorporate and integrate these channels, leveraging each one of them for optimized results.
Interics Digital is an interactive digital design and user-experience agency, specializing in multi-product marketing service creations.
Considering how new channels and technologies keep popping up in the digital world, it’s important to stay ahead of the curve, and add, alter and adapt accordingly. However, these basic channels form the foundation of an eCommerce marketing plan:
Search Engine Optimization most online shopper’s start their journey on Google search, so make sure your eCommerce store is optimized for search engines.
Search Engine marketing for immediate results, SEM or paid search (PPC) is the channel to choose.Google AdWords is a leading channel retailers should use.
Email Marketing Use scheduled emails to communicate value and promotions; trust triggered emails to boost sales.
Social Media Marketing Regular posts on Facebook & Instagram need to be complemented by paid social media to reach your target audience.
Display Advertising Banner ads can work although internet users do tend to ignore ads. For positive impact, ensure your messaging is bang on!
Content Marketing It helps to provide value and delight customers with useful content creationthat builds awareness and nurtures prospects.
Mobile Marketing Consumers are using apps more than ever before because they’re on their smart phones most of their waking lives! Both Oracle and KISS Metrics recommend you build an app and mobile site if you have the resources.
Behavioural Remarketing New technologies allow you to target website visitors with specific products/content they might be interested in.
Interics Digital is the full service digital strategy and marketing agency to help make a success of your eCommerce business. From engaging & responsiveweb design to strategy, design and execution of the appropriate digital marketing plan, Interics Digital delivers results and ROI.
Contact: www.intericsdigital.com
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