Video Marketing: The New Trend in Content Marketing |
Posted: March 25, 2019 |
Introduction:Video Marketing is now a major part of digital marketing today. Today, in the market while competing with global companies, we need innovation, creativeness and uniqueness in our marketing tactics. Video marketing is a trend today as all the brands are adapting it. Presence of internet everywhere helps video marketing to spread effectively and massively. Today, there are various platforms to work for video marketing which are used by brands. Using videos for marketing is beneficial also as 81% of things we see in a visual motion are remembered while only 20% of things we read are remembered.
B2C and B2B Video Marketing:B2B and B2C business are emerging in video marketing today. As per research and data of 2017-18 65% of B2B and B2C brands use video marketing while strategizing their marketing plan. B2C Marketing:Video marketing in B2C can be seen probably on television platform and movies as well, and now even on digital platforms like social media and video streaming platforms. Videos are much better in expression and building trust which are two major reasons for brands to target. In the case of B2C market, 34% of revenue is a result of video marketing. Video streaming platforms like Netflix, Amazon Prime and Hotstar are a great place for advertisements of a brand or its products to target the customers directly. There are majorly two types of advertisements that a brand could work on the above-mentioned platforms.
Youtube is one of the social website or platform which is social but majorly used for video streaming and are great to start with video marketing. Also Instagram, Facebook and Twitter are the social media platforms where people engage through posts, writeups and videos as well as audios. Thus, creating a marketing strategy through social media can also result profitable. Video as said before has a great impact and thus we should look for social media as a much booming area to target customers directly. One different way of video marketing here will be Influencer Marketing. Youtube, Instagram, Facebook etc influencers have a footprint on their followers. Targeting these accounts or people will definitely result in better results.
B2B Video Marketing:B2B market requires marketing on a similar level as the B2C market. Video marketing is used as a major way to market in this category as well. Being a seller, a brand can display their own products to other parties in a much easier way. Video marketing is also helpful in creating demand in consumers which indirectly will turn to sales through wholesalers and retailers. Demand generation will help the seller to pitch their own price and being a market request seller can get their asked price. 30% of revenue generation or sales is the result of video marketing in the B2B market. Major platforms for marketing in B2B segment is Linkedin, Twitter, Instagram and Facebook through business groups and pages majorly. These platforms will help you get responsive reach which results in a sale for your business. A business can describe all of its products in a single video as a slideshow with an explanation or in-depth video for each product or services.
360° Video and Virtual Reality Marketing:With the advancement in technology, 360° videos are a reason for higher sales of many products and services in the market. 360° Videos allows a person to see all sides of the place at the same time to feel the place as he or she is in it at the moment. Virtual Reality or VR videos are similar but in some way. VR videos are required to be watched with VR glasses. VR videos in the same way you could see all around you wearing the VR glasses being in the place. VR videos and 360° videos are proven to be result effective if the product is ticketing for entertainment park or some such thing. Also, the real estate market is adapting 360 and VR technology to display a resident or selling place through animation before even it is made to the target customers.
Live Video Streaming:Live streaming is one of the latest trends in online video sharing. Now, social media platforms like Youtube, Instagram, and Facebook have started with live streaming. Live streaming creates thrill as not everyone is allowed to attend launch events of any product but they can watch it on these platforms. As per data live streaming engagements are comparatively 8 times more than normal video uploads. Today if a person representing a brand is streaming live and responding to comments or questions they are much more appreciated and a person is influenced to do mouth to mouth publicity. Conclusion:In conclusion, Video marketing is a really effective way of marketing. It works for almost every type of brands and company. A major thing is making it catchy enough to start the interaction and be remembered easily. Marketing of the video is similarly important as it is of marketing the product. Even if you have a great video you will have to initiate with it through different platforms and sources. 50% of a brand or product video views results in traffic for website or product search. 78% of people search for a video describing the product he or she is looking for. A majority of people on brand and product videos respond with asking for another video being around 41%. The final result requirement is the conversion of a customer which is highest again in the case of videos being 84%. One should look for Video Creating and marketing experts like Vaisansar Technology for strategizing and creating the best videos and marketing of it.
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